The CRM tools market has a lot to offer, and it is sometimes hard to comprehend all the different features, pricing models, and benefits that come with tese systems. Salesforce, Pipedrive, HubSpot, Microsoft Dynamics 365, Zoho CRM, Bitrix24 – all have their own idea of what to offer under the general term “CRM” and for what price. In this article, we would like to compare Salesforce and Bitrix24, as they have a lot on the plates but with entirely different approach to product pricing.
First of all, both Salesforce and Bitrix24 have functionality built around customer relationship management that expands far beyond it. Apart from typical lead and customer management and sales pipelines, Salesforce also offers complex reporting, workflow and approval automation, some tools for collaboration, and more; the list is long. Bitrix24 offers chats and videoconferencing, tasks & projects management, business process automation, cloud storage, CMS for online stores and landings, and other features you will not typically find in CRM systems, including Salesforce.
Let us look closer at what these systems have.
Functionality comparison
| Functionality | Salesforce* | Bitrix24** |
|---|---|---|
| CRM | ||
| Leads, Deals, Contacts, Companies | ✅ | ✅ |
| Quotes, Invoices | ✅ | ✅ |
| Online payments | ✅ | ✅ |
| Sales automation | ✅ | ✅ |
| Rules and triggers | ✅ | ✅ |
| Omnichannel Contact center | ✅ | ✅ |
| Marketing | ✅ | ✅ |
| Sales Intelligence | ✅ | ✅ |
| Collaboration | ||
| Webmail | ✅ | ✅ |
| Calendar | ✅ | ✅ |
| Chats & video calls | ❌ | ✅ |
| Online meetings | ❌ | ✅ |
| Online documents | ❌ | ✅ |
| Drive | ❌ | ✅ |
| Workgroups | ❌ | ✅ |
| Tasks & Projects | ||
| Tasks | ❌ | ✅ |
| Projects | ❌ | ✅ |
| Gantt chart | ❌ | ✅ |
| Kanban board | ❌ | ✅ |
| Time tracking | ❌ | ✅ |
| Task and project templates | ❌ | ✅ |
| Task automation | ❌ | ✅ |
| Sites & Stores | ||
| Free website builder | ❌ | ✅ |
| Online store | ❌ | ✅ |
| Free templates | ❌ | ✅ |
| Mobile & SEO friendly | ❌ | ✅ |
| Web forms | ❌ | ✅ |
| Web widgets | ❌ | ✅ |
| Google Analytics integration | ❌ | ✅ |
| HR | ||
| Employee directory | ✅ | ✅ |
| Knowledge base | ✅ | ✅ |
| Worktime tracking & reports | ❌ | ✅ |
| Absence management | ❌ | ✅ |
| Announcements & appreciations | ❌ | ✅ |
| Business Process Management | ||
| Workflow designer | ✅ | ✅ |
| Workflow automation | ✅ | ✅ |
| Requests & approvals | ✅ | ✅ |
| No-code RPA | ✅ | ✅ |
*Salesforce Sales and Service Cloud Enterprise edition
**Bitrix24 On-premise Business edition
Price comparison
When it comes to price, Bitrix24 is a clear winner. Here is the cost projection for a 50-user company utilizing a software solution for two years:
| Price | Salesforce* | Bitrix24** |
|---|---|---|
| 50-user edition, first year of usage | $105,000.00 / year | $2,990.00 / year |
| 50-user edition, subsequent years | $105,000.00 / year | $747.50 / year |
| Managed Cloud Hosting in Selleris Cloud | - | $1,908.00 / year |
| Total price for a 2-year period | $210,000.00 | $7,553.50 |
*Salesforce Sales and Service Cloud Enterprise edition
**Bitrix24 On-premise Business edition
Salesforce has a monthly per-user price, with Sales and Service Cloud 'module' in the most popular Enterprise edition costing $175.00 / month for a single user. For 50 users, the price rises up to 8,750.00 / month. That price is the same for all subsequent periods. Bitrix24 On-premise, on the other hand, offers editions based on user 'packs' (50, 100, 250, 500, and so on). Bitrix24 On-premise Business edition for 50 users costs only $2,990.00 for the first year, paid upfront. That is the price for the software solution alone. When considering the purchase, you should also take into account the cost of hosting your Bitrix24 portal: either on your own server or in the cloud.
We offer a Managed Cloud Hosting in Selleris Cloud for Bitrix24 On-premise Business edition for 50 users with a monthly fee of $159.00 (for a total of $1,908.00 / year). Additionally, Bitrix24 offers a subscription renewal model for all subsequent years after the first year; the renewal cost is only 25% of the base price (i.e. $747.50 for Bitrix24 On-premise Business edition for 50 users). In two years, Salesforce for 50 users will cost you $210,000.00, while Bitrix24 – just $7,553.50, a price that is 27x better value for a much larger set of tools!
An important note is a hidden cost that comes with customizations. Salesforce is one of the most expensive software solutions to customize, with prices coming up 2-3 times higher than for Bitrix24 customization.
Comparison conclusion
Salesforce is a fantastic piece of software—one of the best CRMs currently on the market—with a pretty high price tag. Bitrix24, on the other hand, is an equally powerful CRM software solution, with lots of great features to offer and a much better price value. It is a perfect combination of quality and price for companies that look for a scalable, highly customizable CRM that can help them grow exponentially.