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      Wholesale Trade
      —Metal Alliance CRM

      Metal Alliance CRM

      08/08/2012
      A simple CRM designed from scratch with emphasis on VoIP telephony and telemarketing functionality
      Author
      Dmytro Tovstonoh, Sergey Danishevskiy
      Field of activity
      Metals Trading
      Get a Quote
      Ask a Question

      This time, our team had to design a simple CRM tool from scratch for one of the largest metals trading combines based in Kyiv, Ukraine. Sales managers are working with leads through a universal form that generates tasks each new day; this form is at the core of CRM. The end result ensured a steady growth of the client base for a decade since its implementation in 2012. The development took us 3 months.

      Results we achieved

      • Automated business processes
      • Improved sales management
      • Increased repeated sales
      • Created a unified database of leads, clients, and tasks
      • Merged communication channels
      • Boosted the communication capabilities

      Technologies we used

      • Business Automation Framework (BAF)
      • SQL Server
      • VoIP telephony
      • Selleris Cloud with daily backups to a separate storage
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