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      CRM
      —What is CRM? A beginner’s guide to a CRM software solution.

      What is CRM? A beginner’s guide to a CRM software solution.

      What is CRM? A beginner’s guide to a CRM software solution.
      CRM
      CRM stands for Customer relationship management, a process, or technology used for managing a company’s interactions with potential customers (leads) and existing clientele. Having a systematic approach in such interactions helps growing business through staying connected to customers, knowing them better, and improving conversion of leads to buyers. With that in mind, companies use dedicated CRM software solutions.

      Does business require CRM software?

      While it is not necessary, it is a huge boost to every line of business. Every product needs a customer, and every customer requires assistance and care – the more, the better. CRM software helps organize, store customer data, and identify your customers effortlessly and quickly. It is much easier for everyone in the company to collaborate and improve processes that are aimed at customers with dedicated digital tools at their disposal. It might be essential to any kind of business: small ones will have the opportunity to do more, and large ones will have the completeness and quality of management often required by corporate clients.

      These solutions are a set of tools that can be used to expand and manage customer relationships on every step and may include commerce, marketing, customer care, and other forms of interactions. CRM systems will provide means necessary for satisfying the needs of every customer, either potential or existing. Without CRM software, managing the company’s interactions and generating reports might cost a significant amount of both time and money.

      Benefits of using CRM

      Client database at hand

      Business always wants to grow and last. A good strategy for long-lasting business means the right tools and technologies. Modern companies have many data flows: from sales, website statistics, social media monitoring, marketing promos. Everything is disconnected from each other and requires a lot of time to correlate and get up-to-date information. CRM does exactly that is needed: a simple and reliable dashboard with a history of interactions, orders, requests, issues, and statistics. Everything is connected, easy to manage, and under full control.

      Streamlined lead conversion and order processing

      Through pipelines and purchase funnels, CRM helps organize and visualize the journey of your customers, making it easier to organize lead generation, lead conversion, and even order processing, as many CRM solutions offer their own invoicing solutions or integrations with popular invoicing systems.

      Strong, targeted marketing

      CRM helps organize information about clientele and brings tools for successful marketing campaigns (especially digital marketing ones). Mailing lists, opinion polling, targeted ads through social media, and different business processes aimed at customers across the buying lifecycle are all integrated in most CRM systems. You will have a clear visibility of your marketing strategies: every lead, opportunity, decision. Accurate and up-to-date information and strategy assessment is key to successful campaigns.

      Focused customer service

      Another matter that CRM helps to solve is customer service. In the times of social media, customer service became sophisticated and far more important, as any client may raise an issue on any platform, not even directly, and cause reputational damage if not assessed correctly. CRM helps improve the quality of customer care and unify all channels into one. CRM software solutions like Bitrix24, for instance, require one open line of communication that can gather messages from multitudes of platforms, including Facebook, Viber, Telegram, and so on.

      Promotion
      Until March 31, 2023
      Get a free cost estimation of the CRM implementation project
      We will make a professional express analysis of your business and offer the best solution with a detailed cost estimation of the CRM implementation project. The total price of the service is $500.00, but we will do it for free as part of the promotion!
      Free
      Projects
      Sister's Aroma CRM
      Sister's Aroma CRM
      CRM to improve interaction with the customer base and increase the efficiency of ongoing business processes
      FEROTELA Logistics CRM
      FEROTELA Logistics CRM
      Convenient and efficient management of the transport-expedition business processes
      HiPP Ukraine CRM
      HiPP Ukraine CRM
      An employee-friendly CRM with highly effective functionality to improve task management and marketing strategies
      News
      1 January 2022
      Selleris became an international partner of Bitrix24
      Many Selleris specialists have more than ten years of experience with Bitrix solutions, and now the company is going international.
      Articles
      CRM
      Why do you need a CRM and how to implement it
      Almost every company works with leads and clients, no matter how big or global it is. The sales growth and quality of the customer service largely depend on the availability of the CRM system and the company’s ability to use it efficiently.
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